Jura / Piccadilly
A commercial concept for the launch of a new watch retailer selling high end watches from Switzerland. A move from a strong web presence to a strong physical presence in the heart of London. The Jura mountains in Switzerland are the home for the manufacturers of high end Swiss movements for watches. The mountains are unique in their folded form. The concept aims to bring the home of the watches to an allegorical landscape in a retail unit in London.
A retail event which occurs every hour on the hour. The prospective buyer is transported to the Jura mountains through digital media to reinforce the brand and create a destination in the city.
